MIT Sports Entrepreneurship Bootcamp

Hoffenheim, Germany | Sept 7 - 13, 2019



The Sports industry is experiencing rapid growth due to new opportunities presented through technology and media disruptions.  The pace of on-field and off-field innovation has accelerated with advances in hardware, software, technology, and data analytics. This makes Sports an ideal starting point to learn innovation and entrepreneurship. By the end of this program you will:
  • Work on an international team to create a new venture in a week
  • Learn how to identify and validate new business opportunities
  • Receive hands-on coaching from successful entrepreneurs and MIT-trained coaches
  • Learn about innovations in media, athlete performance, team management, events, fan engagement, sponsorship, and much more
  • Become part of an incredible network of 1000+ MIT Bootcamp alumni across 90 countries

Learning areas



Hoffenheim, Germany

Application Deadline

Accepting Applications

Bootcamp Dates

Sept 7 - 13




The tuition includes all program costs and meals for the duration of the Bootcamp. Please note you will still be responsible for costs of travel and accommodation. Tuition is in USD. A limited number of merit-based scholarships are available to admitted candidates.

Refund Policy and Terms and Conditions

Brought to Germany by

What You'll Learn

Develop innovation-driven venture skills

  • Identify, define, and prioritize problems
  • Segment and analyze opportunities for innovation
  • Design customer journeys based on qualitative and quantitative market research
  • Establish foundation of product development and evaluate market strategies
  • Pitch and communicate your solution with influence
  • Identify and quantify sources of value
  • Evaluate and choose market strategy
  • Influence and map customer decision making process

Learn the skills necessary to be a successful entrepreneur and develop an entrepreneurial way of thinking

  • Get an entrepreneurial mindset to drive change for both new ventures and innovation in existing organizations
  • Acquire a toolkit of key concepts, frameworks, and best practices for entrepreneurial thinking
  • Learn how to deal with key challenges facing the entrepreneur at different stages using the necessary operational skills
  • Learn key processes to bring new products and services to market
  • Develop entrepreneurial leadership skills to motivate, influence, and mobilize others

Gain In-Depth Knowledge of Innovation and Entrepreneurship Through Sports

  • Understand how key changes created innovation opportunities
  • Understand how younger generations are changing the way media is consumed
  • Develop a view of how technologies such as AI, IoT, or platform solutions will shape on-field and off-field innovation
  • Learn the areas of opportunity in sports business and evaluate the business potential of innovations in the sports industry and beyond
  • Learn from leading experts in sports and the impact of new technologies

learn more about past bootcamps

what to expect at bootcamp

Who It's For

Past Bootcampers have come from a range of backgrounds

MIT Bootcamps Alumni

what past bootcampers have said about their experience

bootcamper profiles

Margarita Camus

Written by Samantha Costanzo Carleton Many of the attendees at any given MIT Bootcamp are there to learn about entrepreneurship because they’ve already founded their own companies. Many more are seriously considering becoming founders themselves. Margarita Camus, who attended the Brisbane, Australia Bootcamp in February 2019, falls into a category all her own: She was there...
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Nidhi Sharma Bringing the Bootcamp Experience back to India

Nidhi Sharma began her entrepreneurial journey in India. After graduating from college with an Electrical Engineering degree, she founded Ukhaad Electronics, which runs workshops and training to introduce colleges and schools in India to STEM subjects. Nidhi Sharma’s business was profitable and growing, but she felt she needed a unique education in entrepreneurship and innovation…

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Arthur Chen 7 Lessons from MIT Bootcamp

Back in September 2017, I attended an entrepreneurship Bootcamp run by MIT. It was intense. For six sleepless days, we began new ventures and took them from conception to launch-readiness. We put our existing startups and projects on hold so that we could start something new without preconceptions. It’s difficult to put into words the lessons I…

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Basit Chaudhry Revamping the Healthcare Industry

Basit Chaudhry, an internal medicine physician, medical technologist, and CEO of Tuple Health, Inc., began his entrepreneurial journey after leaving his research position with IBM Research to develop Tuple Health. As Tuple Health has grown the catalytic community and support of the MIT Bootcamps has been key. “Just an amazing experience”, exclaimed Basit. “It’s been…

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Ben Shields

Senior Lecturer, Managerial Communication at MIT Sloan School of Management

Ben Shields is a Senior Lecturer at the MIT Sloan School of Management. He studies technological change through the lens of sports. His current research explores how people and organizations use data analytics to inform strategy and decision making. He teaches a number of courses at MIT Sloan, including Analytics Management: Business Lessons from the Sports Data Revolution in the Executive Education Program. He is the author or co-author of three books, The Sports Strategist: Developing Leaders for a High Performance Industry (Oxford University Press, 2015), The Elusive Fan: Reinventing Sports in a Crowded Marketplace (McGraw-Hill, 2006), and Social Media Management: Persuasion in Networked Culture (Oxford University Press, 2016). He is the co-host of “Counterpoints”, the sports analytics podcast from the MIT Sloan Management Review. He is the Faculty Director of the Formula 1 Extreme Innovation Series with MIT Sloan Executive Education. Prior to MIT, he was the Director of Social Media at ESPN. He holds a PhD in Media, Technology, and Society from Northwestern University, where he wrote his doctoral dissertation on fantasy sports.

Sascha L. Schmidt

Director, Center for Sports and Management at WHU Otto Beisheim School of Management

Sascha L. Schmidt is a professor and director of the Center for Sports and Management (CSM) at WHU – Otto Beisheim School of Management. At the same time he is the academic director of “SPOAC – Sports Business Academy by WHU” and affiliate professor at the Laboratory for Innovation Science (LISH) at Harvard University in Boston/USA. The “Future of Sport” is one of Saschas key research areas.

Erdin Beshimov

Lecturer and Director, MIT Bootcamps

Erdin Beshimov is a Founder of the MIT Global Entrepreneurship Bootcamp and Lecturer in MIT’s online courses “You Can Innovate: User Innovation & Entrepreneurship”, “Entrepreneurship 101: Who Is Your Customer?”, “Entrepreneurship 102: What Can You Do For Your Customer”, and “Entrepreneurship 103: Show Me The Money”. Erdin is a graduate of the MIT Sloan School of Management. Before returning to work at MIT, Erdin served a Principal in the VentureLabs of Flagship Ventures where he focused on ventures in water and sustainability. Prior to that Erdin co-founded Ubiquitous Energy, a solar startup catalyzed in the MIT course “New Enterprises”. While a student at MIT, Erdin co-founded the MIT Entrepreneurship Review, a journal that brings latest scientific knowledge for entrepreneurs.


Bootcamp Team



Admissions to the Bootcamp is highly selective. The most successful Bootcampers had the following qualities before attending that contributed to their success at the Bootcamp and beyond:

Capacity for Calculated Risk

Success happens when preparation meets opportunity. But seizing new opportunities comes with an inescapable amount of risk. We look for applicants who are confident and calculated risk takers, and can weigh when it makes sense to embark on a new venture, pivot, or start anew.

Focus on Community

At MIT we believe that the team is more important than the idea. Great teams make amazing companies and can turn average ideas into life-changing innovations. Ideal candidates will put the team above themselves, and have a strong track record of contributing to their community.

Open and Critical Thinking

Developing your venture will require collaboration and openness to new ideas. We look for individuals with an ability to combine critical thinking with an open mind.

Initiative with Follow-Through

Anyone can start a new venture, but what separates the thriving businesses from those that fail is follow-through. We looks for applicants that start new ventures, but will follow-through even when the going gets tough.


Admissions are conducted on a rolling basis. The sooner you apply, the sooner you will receive a decision at each round. Don’t wait. Show your commitment by applying early.

Getting Ready

Visa and travel

If you require a visa to travel to Germany please apply as soon as possible. Confirm with your local German embassy or consulate for specific visa requirements. You may use your offer of admissions letter to the Bootcamp as a supporting document if required.

Tips on fundraising

Merit-Based Scholarships
For each program, we can only offer partial scholarships up to half of the tuition costs to a handful of candidates. Candidates shortlisted for scholarships are notified after admission to the program. You do not need to apply separately.
If you are admitted, please do not wait to come up with funding until we have made scholarship decisions or let your ability to attend be determined by this decision.
The Bootcamp journey does not start on the first day of the program but rather from the moment you begin your application. If you are unable to self-fund, sponsorship, crowdfunding, and other scholarships are potential sources of funding for tuition. Researching the appropriate sources and crafting your message to approach them and convince them to invest in your future are skills that you will practice often on your journey as a successful innovator. Instead of seeing raising funds for tuition as an obstacle or setback, see it as a challenge to overcome as an innovator.

Additional resources you may find helpful

You can share the following documents with sponsors so they can understand more about the Bootcamp:

Do you have what it takes?

Apply to the MIT Sports Entrepreneurship Bootcamp!