Brian Subirana is Director of the MIT Auto-ID Laboratory and Research Scientist at MIT. He has been affiliated with MIT for over 20 years in various capacities including Visiting Professor at the MIT Sloan School of Management. He has also taught at programs from various Business Schools (MIT Sloan, Harvard, Stanford, IESE, INSEAD). He spent the academic year 2015/2016 researching digital learning strategies as Visiting Scientist with the MIT Office of Digital Learning. Before becoming academic he worked at The Boston Consulting Group. He obtained his PhD in Computer Science at the MIT Artificial Intelligence Laboratory (now CSAIL), his MBA at MIT Sloan, has founded three start-ups and has over 200 publications (including three books). He currently researches disruptive IoT/AI architectures focusing in four industries: digital learning, electric vehicles, retail supply chain, and cryptocurrencies/blockchain. He is particularly interested in architecting business strategies and technical platforms that optimize value from IoT technologies.