Vitor’s Key Insights
Understand your customer. This is a non-negotiable for Nubank.
Focus on a particular segment. Selecting a set of personas can drive more value and from there you can iterate your product.
It doesn’t need to be perfect. Getting out a minimum viable product (MVP) is better than waiting two years to get to market.
Look to the market for insights. Nubank saw their opening as Brazil had over 300% higher credit card APR’s than other countries.
Keep up with us! Find us on social media.
Subscribe for the latest learning updates
Sign-up for free articles, E-Seminars, Deep Dives, and updates on upcoming Bootcamps