Vitor’s Key Insights
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Understand your customer. This is a non-negotiable for Nubank.
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Focus on a particular segment. Selecting a set of personas can drive more value and from there you can iterate your product.
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It doesn’t need to be perfect. Getting out a minimum viable product (MVP) is better than waiting two years to get to market.
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Look to the market for insights. Nubank saw their opening as Brazil had over 300% higher credit card APR’s than other countries.
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