MIT Sports Entrepreneurship Bootcamp

Hoffenheim, Germany | Sept 7 - 13, 2019

BOOTCAMP PROGRAM

MIT Sports Entrepreneurship Bootcamp

LEARN TO INNOVATE AND BUILD ENTREPRENEURIAL VENTURES IN SPORTS INDUSTRY
The sports business is experiencing an astonishing growth and interest from investors due to technological disruptions and societal changes. The pace of on-field and off-field innovation has accelerated with advances in hardware, software, technology, and data analytics making the sports industry the most exciting leader in fan engagement and human performance advancements. By the end of this program you will:
  • Connect with sports industry influencers
  • Hear the latest research on the future of sports
  • Find exciting opportunities in sports industry, like AI, IoT, and others
  • Learn sports innovations in media, athlete performance, teams management, events, fan engagement, merchandising, sponsorship, and much more
  • Become part of an incredible network of MIT Bootcampers

Brought to Germany by

Learning areas

Location

PreZero-Arena

Hoffenheim, Germany

Application Deadline

June 1*

2019

*Submit Round 1 by June 1, 12 midnight ET (Boston Time)

Bootcamp Dates

Sept 7 - 13

2019

Tuition

$8500

The tuition includes all program costs and meals for the duration of the Bootcamp. Please note you will still be responsible for costs of travel and accommodation. Tuition is in USD. A limited number of merit-based scholarships are available to admitted candidates.

Refund Policy and Terms and Conditions

What You'll Learn

Develop innovation-driven venture skills

  • Identify, define, and prioritize problems
  • Segment and analyze opportunities for innovation
  • Design customer journeys based on qualitative and quantitative market research
  • Establish foundation of product development and evaluate market strategies
  • Pitch and communicate your solution with influence
  • Identify and quantify sources of value
  • Evaluate and choose market strategy
  • Influence and map customer decision making process

Learn the skills necessary to be a successful entrepreneur and develop an entrepreneurial way of thinking

  • Get an entrepreneurial mindset to drive change for both new ventures and innovation in existing organizations
  • Acquire a toolkit of key concepts, frameworks, and best practices for entrepreneurial thinking
  • Learn how to deal with key challenges facing the entrepreneur at different stages using the necessary operational skills
  • Learn key processes to bring new products and services to market
  • Develop entrepreneurial leadership skills to motivate, influence, and mobilize others

Gain In-Depth Knowledge in Sports Entrepreneurship

  • Understand key changes and emerging opportunities in the sports industry
  • Understand how younger generations are changing the way sports is consumed
  • Develop a view on the future of sports and how technologies such as AI, IoT, or platform solutions will shape on-field and off-field innovation
  • Learn the areas of opportunity in sports business and evaluate the business potential of innovations in the sports industry and beyond
  • Learn from leading experts on eSports and the impact of new sports technologies

learn more about past bootcamps

what to expect at bootcamp

Who It's For

Past Bootcampers have come from a range of backgrounds

MIT Bootcamps Alumni

what past bootcampers have said about their experience

bootcamper profiles

Nidhi Sharma Bringing the Bootcamp Experience back to India

Nidhi Sharma began her entrepreneurial journey in India. After graduating from college with an Electrical Engineering degree, she founded Ukhaad Electronics, which runs workshops and training to introduce colleges and schools in India to STEM subjects. Nidhi Sharma’s business was profitable and growing, but she felt she needed a unique education in entrepreneurship and innovation…

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Keiana Cavé Forbes 30 under 30, Energy 

Keiana Cave began researching the 2010 BP oil spill in her hometown of New Orleans with Tulane University at 15. She designed a method that allows the Environmental Protection Agency to identify certain toxins that form as photoproducts during oil spills. But she soon got tired of the academic route and this past summer attended the…

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Tamara Mills Making Blood Glucose Measurements Less Invasive

“I had always worked for big companies with deep pockets and now I was in a startup. I felt I had a lot to learn about the entrepreneurial process: idea generation, raising capital, and scaling the company,” says Tamara Mills, who left life sciences company Anteo Diagnostics to run De Motu Cordis, a medtech startup…

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Iman Urooj Innovating in a Family Business  

The Pakistani-Venezuelan Iman Urooj began her entrepreneurial journey in childhood as part of her family’s business.  The company, PakCaribe International, enables companies worldwide to bring food products to Middle Eastern markets.  When Iman graduated from college at New York University, where she studied history and economics, she took on greater roles at PakCaribe. Traveling the…

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Instructors

Ben Shields

Senior Lecturer, Managerial Communication at MIT Sloan School of Management

Ben Shields is a Senior Lecturer at the MIT Sloan School of Management. He studies technological change through the lens of sports. His current research explores how people and organizations use data analytics to inform strategy and decision making. He teaches a number of courses at MIT Sloan, including Analytics Management: Business Lessons from the Sports Data Revolution in the Executive Education Program. He is the author or co-author of three books, The Sports Strategist: Developing Leaders for a High Performance Industry (Oxford University Press, 2015), The Elusive Fan: Reinventing Sports in a Crowded Marketplace (McGraw-Hill, 2006), and Social Media Management: Persuasion in Networked Culture (Oxford University Press, 2016). He is the co-host of “Counterpoints”, the sports analytics podcast from the MIT Sloan Management Review. He is the Faculty Director of the Formula 1 Extreme Innovation Series with MIT Sloan Executive Education. Prior to MIT, he was the Director of Social Media at ESPN. He holds a PhD in Media, Technology, and Society from Northwestern University, where he wrote his doctoral dissertation on fantasy sports.

Sascha L. Schmidt

Director, Center for Sports and Management at WHU Otto Beisheim School of Management

Sascha L. Schmidt is a professor and director of the Center for Sports and Management (CSM) at WHU – Otto Beisheim School of Management. At the same time he is the academic director of “SPOAC – Sports Business Academy by WHU” and affiliate professor at the Laboratory for Innovation Science (LISH) at Harvard University in Boston/USA. The “Future of Sport” is one of Saschas key research areas.

Bootcamp Team

Admissions

Criteria

Admissions to the Bootcamp is highly selective. The most successful Bootcampers had the following qualities before attending that contributed to their success at the Bootcamp and beyond:
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Capacity for Calculated Risk

Success happens when preparation meets opportunity. But seizing new opportunities comes with an inescapable amount of risk. We look for applicants who are confident and calculated risk takers, and can weigh when it makes sense to embark on a new venture, pivot, or start anew.
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Focus on Community

At MIT we believe that the team is more important than the idea. Great teams make amazing companies and can turn average ideas into life-changing innovations. Ideal candidates will put the team above themselves, and have a strong track record of contributing to their community.
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Open and Critical Thinking

Developing your venture will require collaboration and openness to new ideas. We look for individuals with an ability to combine critical thinking with an open mind.
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Initiative with Follow-Through

Anyone can start a new venture, but what separates the thriving businesses from those that fail is follow-through. We looks for applicants that start new ventures, but will follow-through even when the going gets tough.

Process

Admissions are conducted on a rolling basis. The sooner you apply, the sooner you will receive a decision at each round. Don’t wait. Show your commitment by applying early.

Getting Ready

Visa and travel

If you require a visa to travel to Germany please apply as soon as possible. Confirm with your local German embassy or consulate for specific visa requirements. You may use your offer of admissions letter to the Bootcamp as a supporting document if required.

Tips on fundraising

Merit-Based Scholarships
For each program, we can only offer partial scholarships up to half of the tuition costs to a handful of candidates. Candidates shortlisted for scholarships are notified after admission to the program. You do not need to apply separately.
If you are admitted, please do not wait to come up with funding until we have made scholarship decisions or let your ability to attend be determined by this decision.
The Bootcamp journey does not start on the first day of the program but rather from the moment you begin your application. If you are unable to self-fund, sponsorship, crowdfunding, and other scholarships are potential sources of funding for tuition. Researching the appropriate sources and crafting your message to approach them and convince them to invest in your future are skills that you will practice often on your journey as a successful innovator. Instead of seeing raising funds for tuition as an obstacle or setback, see it as a challenge to overcome as an innovator.

Additional resources you may find helpful

You can share the following documents with sponsors so they can understand more about the Bootcamp:

Do you have what it takes?

Apply to the MIT Sports Entrepreneurship Bootcamp!