Simon Mayer is a senior researcher at the Siemens Web of Systems Research Group in Berkeley, USA. He received his PhD in Computer Science from ETH Zurich for his work on empowering people and machine clients to interact with and manage Web-based smart environments.  Simon’s long-term research goal is to contribute to a methodology and system that will allow people to interact, cooperate, and collaborate with complex distributed environments in their homes, on the road, and at their workplaces without prior training. At Siemens, he focuses on the industrial domain, working on applications of Semantic Web technologies, robotic task planning, and Augmented Reality in the domains of future manufacturing, smart grids, and building automation technologies.