Erica Swallow is is the founder of Southern Swallow digital strategy consultancy, which helps clients, large and small, tell their stories on the web. Erica began her career in marketing at The New York Times and later served as an editor at technology news site Mashable, director of community at media tech startup Contently, and VP of product at education nonprofit Noble Impact. Beyond her roles at these organizations, she has worked on a number of high-energy projects with teams at TechStars, WeHostels, Saatchi & Saatchi, and New York University.

Erica currently serves as director of content strategy at Summit Public Schools, leading storytelling for the Summit Learning Program, which powers personalized learning for more than 330 schools across the United States. She has written for ForbesFortune, and The Wall Street Journal, among other publications, and has spoken at SXSW, Web Summit, and Lean Startup Conference, and other notable forums.

A first-generation college student, Erica believes education is the key to opportunity. She holds an M.B.A. from the MIT Sloan School of Management and a B.S. in marketing and international business from NYU’s Leonard N. Stern School of Business.